The Royal Astronomical Society
Rebrand
Creative Direction of the Society’s first rebrand in 200 years.
Design by Johnson Banks.
2020 D&AD | Branding | Logos | Shortlisted
2020 Brand Impact Awards | Professional services | Shortlisted
The new symbol takes its inspiration from several sources: the Society’s motto ‘Let whatever shines be observed’; the vision and discovery that characterises two centuries of study; and its work with both astronomers and geophysicists.
Stepped spokes are repeated and rotated to form a symbol that can be interpreted in multiple ways – a stylised eye or planet with an orbiting moon – reflecting the many different sides of the Society’s work. It is also turned 23.5 degrees to reflect the Earth’s angle of tilt from the plane of its orbit around the sun.
